Boomerang

Description

A “Boomerang” experiment in the context of testing business hypotheses is a method where you introduce a change or feature to a subset of your users, measure the impact, and then revert the change. The name “Boomerang” comes from the idea that you make a change and then “throw it away” by reverting it, similar to how a boomerang is thrown and then returns to the thrower.

Instead of rolling out the change to all users, you implement it for a small, representative subset of your users. This could be done through A/B testing, where one group of users sees the change (the treatment group) and another group does not (the control group).

After a predetermined period of time, you revert the change and return the treatment group to the same experience as the control group. You analyze the results to see if the change had the desired impact. If it did, you might decide to implement it for all users. If not, you’ve gained valuable insights with minimal disruption to your users.