Card Sorting

Description

Card Sorting is a prioritization method to organize and categorize ideas, concepts, or features in a structured and user-centric manner. Participants are presented with a set of cards, each representing a specific idea or item related to the project. Participants are then asked to group these cards into categories or clusters that make sense to them. The goal is to understand how users or stakeholders naturally perceive the relationships and hierarchies among these ideas or features.

Card sorting is particularly valuable because it helps identify patterns in how users think about and prioritize different aspects of a project. It allows innovators to gain insights into user mental models, preferences, and priorities, which can inform the design and development process. By analyzing the results of card sorting exercises, teams can make informed decisions about how to structure their innovation project, allocate resources, and prioritize ideas or features based on user-driven perspectives.